International market development

I have developed brands and digital operations for companies entering new markets.

The work has included market analysis, positioning, communication adaptation, websites, content, advertising, reports, and materials supporting international development and European funding applications.

Market development requires more than translation. The product, brand, language, and communication have to make sense within the new market.

Enterprise products and systems

My work in banking, health, and enterprise environments has included software analysis, dashboards, digital tools, product and interface design, implementation, and operational platforms.

I study how technology affects the people who use it, the work it creates, and the operational cost introduced by poor decisions or poor design.

Experiments and Labs

Think Like an Economist

An interactive product that turns economic concepts into simulations, calculators, and practical decisions.

Users can change variables, compare outcomes, and observe how different decisions affect a system.

LeadBot

An AI learning assistant designed to help people apply leadership concepts to real situations.

The experience combines guided conversations, contextual examples, reflection, and practical action.

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Nosequeestudiar

Nosequeestudiar grew from experience across education, career information, and digital products.

It developed from a career-information publication into a digital guidance product built around original content, personalized orientation, the Holland model, and artificial intelligence.

My work included design, content, imagery, graphics, implementation, materials, team management, partnerships, and relationships with educational professionals.

The platform has more than three million registered users.

Passenger transportation

This passenger transportation project grew from a single-driver service into a broader operation supported by multiple vehicles.

The work combined market analysis, brand development, digital channels, automated fare estimates, and a network created to handle additional demand.

The positioning focused on needs competitors were overlooking, including passengers traveling with pets, carriers, and baby strollers.

Chiquinines

I developed Chiquinines as a complete brand and ecommerce operation for the Spanish and Belgian markets.

The project included brand development, positioning, market adaptation, PrestaShop, product catalogs, video, social media, campaigns, software selection, internal management tools, automated product uploads, and team preparation.

The work for Belgium required adapting the brand, communication, advertising, and product presentation to the market rather than simply translating them.

Oktu

Oktu was created to deliver digital products, services, and complete remote teams according to each client’s needs.

I developed the business, defined its services, brought in clients, and led a flexible operation of more than twenty independent professionals.

The company could expand or contract according to demand without depending on a permanent structure.

Inkmedia

Inkmedia began as a digital and multimedia production company working with agencies and businesses in different markets.

Projects could begin with a campaign, a visual concept, a website, or a multimedia product. Over time, the work expanded into complete brands, platforms, digital products, customer development, and ongoing digital operations.

Selected Work

A selection of products, brands, operations, and businesses I have developed across different sectors and markets. Each project required a different combination of design, technology, market development, operations, and teams.